Proposal

= ** Instructional Multimedia Project Proposal ** =

** Background ** For my Instructional Multimedia Project, I want to further develop a tutorial website for the employees of ETV Radio. I initially began developing the website for my design project in EDET 709.While I was able to get some of the information up and running on the station’s Intranet, more tutorials need to be added and they need to be better organized.

Currently there is no set training procedure in place at ETV Radio. An employee manual or handbook does not exist and there is no one source someone can go to quickly locate information. With combination of new staff members as well as new equipment, training needs to be provided to all employees on the various procedures at ETV Radio.

** Audience ** The intended audience for the tutorial is current and future employees of ETV Radio.

**Learner Analysis** ETV Radio’s staff consists of the following employees:


 * **Alfred** has worked at ETV for over 25 years, is very tech savvy and familiar with digital audio editing. Is still learning Enco.
 * **Ann** has worked at ETV for over 30 years as the volunteer music librarian.She only works on Tuesdays and Thursdays and will not be participating in the tutorials.
 * **Apryl** has worked at ETV for 4 and a half years. Has 5 and half years previous experience in commercial radio. Is tech savvy and curious about learning how things works. Is skilled in Adobe Audition 3 and is getting pretty familiar with the Enco system because she uses it everyday.
 * **Cathy** has been working at ETV for 7 and a half years. She is the morning news anchor and traffic director. She was one of the first ones to get trained on Enco, because she was involved in the purchasing of the system.
 * **Dale** is a new part-time hires. She was an intern for 1 and a half years for one of our national radio programs. She is also very tech savvy and familiar with digital editing. This is the first time she has worked in ETV radio studios.
 * **David** is the audio editor for "Marian McPartland's Piano Jazz". He has been with ETV Radio for 33 years. He came over to radio when Shari became the Director. He is familiar with the digital audio editing from using SAW (a digital audio editing program), he does have experience with Adobe Audition 3, but is reluctant to change from SAW.
 * **Grant** is the Production Coordinator for "Marian McPartland's Piano Jazz". He is familiar with digital editing. This is his first experience in radio. He is learning Content Depot and Enco.
 * **John** has worked at ETV for over 20 years and in radio for 13. He is very fearful to learn new material and the only reason he learned how to use Enco is because he was forced to when the Digilinks (previous automation system) crashed.
 * **Shari** is the Director of Radio and the executive producer of “Marian McParland’s Piano Jazz”. She has worked at ETV for over 30 years. She is very knowledgeable about ETV Radio. She is skilled at digital audio editing and is learning Adobe Audition 3. She previously used SAW, but is wanting to do away with the program. She is does not know how to use the Enco automation system, but is willing and wants to learn.
 * **Shawn** is the other new part-timer. His father owns a radio station in Pennsylvania, so he is very familiar with radio. Previously he worked at Clear Channel for 7 years. This is his first job in public radio. He is good at digital audio editing and knows Adobe Audition 3. This is his first experience with Enco and Content Depot.
 * **Skip** has been the Engineering Manager for Radio for the last year and a half. and has worked at ETV for a total of 18 years. He is familiar with Adobe Audition and Enco. He is learning the in's and out's of ETV Radio and Content Depot.

**Learner's attitudes toward learning new material** Apryl and Shawn worked together at Clear Channel, so they have experienced the best of the best and know what radio is capable of. They are eager to push the limits of what ETV radio is currently doing, however they realize not to go to change things too quickly because if others are left behind they will be reluctant to follow. Alfred, Cathy, Dale, and Skip are also excited about the changes. Shari encourages this enthusiasm and wants employees to experiment and grow. John and David are wary of change and hesitant to participate in training.

** Content ** In the past any training consisted of word of mouth and individual note taking. New employees were hired last year and still need to be brought up to speed on **// all //** ETV Radio procedures and **// all //** employees need to be taught how to use **// new //** equipment that was purchased last year. The content of the website will address the fundamental procedures of ETV Radio as well as the technical aspects of various equipment.

The main purpose of the website is a place to house various tutorials. The tutorial will consist of screencasts, screenshots, photos, videos, and handouts. I feel that handouts in addition to screencasts might make the employees that are less tech savvy more comfortable by having an actual hard copy that they can print out and refer to. I will collect the previously listed materials as well as anything else that I need. The handouts will consist of notes I've taken over the years or ones that I have typed up for other employees.

A website is something that employees can access from their desk or at home. It is not economical to print out a manual for each employee and it might actually be easier to find the information online. There will be two printed manuals that correspond with the website that will go in our main studios. This will allow the information to be easily accessible if there is a problem.
 * Delivery Method **

** Constraints ** Some employees would like to try new things immediately, but they realize not to go to change things too quickly because if others are left behind they will be reluctant to follow. Other employees are wary of change and hesitant to learn new things.

Time is also a big constraint; it is hard to get everybody together at one time to train on a specific subject, so the website will allow employees to train at their leisure. Also they can go back and review the information at anytime.

** Goal ** The goal of the website is to train people how to use the various equipment and software we use at ETV Radio. It will also be used to familiarize new employees with the shows we air and the various station formats.

** Learning Objectives ** After visiting the website employees will be more confident about using various programs and have a better understanding of procedures.

** Specific Outcomes ** · After visiting the website, employees will: · Know all 8 stations and their respective formats · Know which shows air on which stations · Identify staff members and job duties · Know how to edit audio files digitally · Will be able to mix, burn, and edit in Adobe Audition 3 · Will be familiar with the basic Enco(automation system) procedures · Will know how to locate and download material from Content Depot · Will know how to upload and download files from the FTP site. · Will know how to upload podcasts. · Set up ISDN for interviews. · Set up studio computers for screen callss . Know the type social media we use and how to get information posted.

During the whole process I will rely on formative evaluation from my co-workers. The summative evaluation of the website will occur two different ways to determine its success. First I will evaluate the effectiveness of the website by giving users a brief questionnaire about various sections of the website to make sure they are able to navigate correctly. I will also ask them specific questions about the tutorials to make sure they know how to play or download the materials. I will also ask them to compare their comfort level with the subject matter after they watch the tutorials to what is was prior to visiting the site.
 * Evaluation **

Then I will give them a survey asking what they thought about the website, what their likes and dislikes were, the websites strengths and weaknesses, how the website can be improved, and what additional material they would like on the site.

Links to the surveys will be emailed or appear on the website itself.

** Research ** //An Investigation of Behaviorist and Cognitive Approaches to Instructional Multimedia Design//, explores behaviorist and cognitive approaches to interactive multimedia instructional design. I chose to use a cognitivist approach to learning. I will present the learner with the materials that will allow them to learn at their own pace. Once an employee feels comfortable with in one area, they can move onto the next. Hopefully after they watch the tutorial they will try it on their own. If they are confused about a topic they can watch the tutorial again. Also not everything is addressed in the tutorial, so hopefully employees will be encouraged to experiment on their own as well.

According to //Assessing the Integration of Information Literacy into a Hybrid Course Using Screencasting//, screencasting is a means of providing ongoing instruction that can be reinforced throughout a class. It provides instruction in a multimedia format which makes it accessible for students with a variety of learning styles. Students can review the information multiple times at their own pace.

//A Cognitive Approach to Instructional Design for Multimedia Learning// states that Mayer and Moreno defined multimedia instruction as presenting words and pictures intended to foster learning. While developing the website I will keep Mayer's Seven Principles of Design in Mind. When creating my screencast I used the Modality principle by omitting on screen text and the temporal contiguity principle while narrating at the same time as I was demonstrating it on screen.

Assessing the Integration of Information Literacy into a Hybrid CourseUsing Screencasting A Cognitive Approach to **Instructional** Design for **Multimedia** Learning ** ﻿ ** An Investigation of Behaviorist and Cognitive Approaches to Instructional Multimedia Design